The keys and strategies of Javier Arrevola

“Without bookstores, books would not exist. That is, if the shopping experience were only online, people would stop buying books” Javier Arrevola CEO at Casa del Libro.

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We share with you 5 highlights of the conversation:

“Everyone bet on ecommerce as the site of reference and it has not been so. The reader prefers to go physically to buy”

“Without bookstores, books would not exist. That is to say, if the shopping experience were only online, people would stop buying books.”

“I used to make 3-year strategic plans, now it almost has to be monthly”

“I believe that artificial intelligence will never be able to replace a bookseller’s prescription.”

“Ecommerce has learned from the offline channel.”