Luxury Café Virtual with Borja Zamacola

“I believe in that hybrid of how technology can help in the retail world” Borja Zamacola General Manager at Joyería Suarez.

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We share with you 5 highlights of the conversation:

“Nowadays the capillarity that stores used to give you before is now being given to you by the internet, so what you have to use stores for is to make something different happen”

“Grupo Suarez has always seen moments of difficulty as great opportunities”.

“I am not an executive who believes in always being in the office, but rather in being with the teams, in the stores, listening to the sales force… This helps us to better understand the reality in which we live”.

“Technology allows us to give tools to our sales team to know the customer better and to be able to personalize the offer much more.”

“One of the lessons we have learned over the years is how changeable this world is, so the important thing is to be very agile, you can’t be an elephant that takes too long to move and make decisions.”