Last week we joined the #AcademiaBeRetailer of the Spanish Retail Association AER to talk about what we love most:…
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Glocally
Last week we joined the #AcademiaBeRetailer of the Spanish Retail Association AER to talk about what we love most: data, media and people.
Fran Ares Torres and Miguel Gómez-Aleixandre explained how we connect audiences with campaigns that really work. We talked about bidding, how digital consumption has changed, static and dynamic audiences, physical vs. digital stores… but above all, why understanding people remains the most important thing of all.
Thank you AER for opening your doors, and to the students for their attention, questions and enthusiasm. It’s great to learn like this, together.
Because in the end, that’s what it’s all about: adding up, sharing and growing.
