During the XXXII Outdoor Advertising Conference organised by La FEDE in Burgos, we presented the success story…
During the XXXII Outdoor Advertising Conference organised by La FEDE in Burgos, we presented the success story “Exterior brands the trend: the arrival of a new fashion retailer in Spain” — an example of how an OOH-led campaign can build the awareness needed to turn an unknown brand in Spain, HalfPrice, into a reference point in the city of Zaragoza in just one month.
Our recipe? Creativity, data, strategic presence in key locations, hyper-segmented audiences and a focus on real, measurable performance. In this regard, DTS measurement was key to demonstrating with numbers that when you do things with experience and geo data, results follow. And they did.
Thursday was a genuine team effort. We saw Miguel Gómez-Aleixandre and Luis Adrada Trujillo presenting the case with the same passion with which we built it. Roberto Gállego Alfaro was also at the conference, taking care of every step with the client as only he knows how. And of course, we cannot forget the entire Glocally team that made this possible, with a perfect blend of talent, effort and vision.
Thank you to La FEDE for giving us the opportunity to share the stage with great outdoor media professionals and for bringing together more than 400 attendees in a record edition. Outdoor advertising is not only the most real medium in a digital world… it is also the most transformative.
