Glocally launches Cantábrica de Medios

The launch of a business unit that works for national clients in an area of Spain is something that we had been thinking about and preparing for some years in the company.

First the very nature of the company, independent and therefore not linked to any multinational group, and with the imperative need to analyze in detail their investments, which in recent years have been directed to the development of technology products that combine big data with AD TECH activation solutions such as those presented in this blog and adapted to the advertising context.

But the time has come and we have chosen the northern part of Spain to launch our national agency that we have baptized as Cantábrica de Medios with Pablo Solla as director of the business unit. Pablo has a long career in the TV market, having been responsible for Mediaset in the Basque Country area, which guarantees us a deep knowledge of the media and the market.

The new company has the support of the entire Glocally team, our sources, and also the entire suite of tools that we have developed in recent times. We are taking it step by step, but we envision an exciting journey through the northern market from the Basque Country to the Galician community, offering, unlike Glocally, national and international strategies to all new clients.

It is a beautiful challenge that we are ready for and we were also looking forward to undertake and the moment has arrived.

Follow us on our LinkedIn to join us on this journey.