Introducing Artemix, Glocally’s Connected TV Technology
After the launch of LastMile®, our group’s Geo Contextualization tool, which allows us to obtain valuable information from a multitude of data sources: about our tastes, the composition of our home, where we spend our money, whether or not we have health insurance, which are the areas where most people buy ONLINE, the level of affluence of our stores and those of our competitors, our leisure habits and a host of other issues and all this in bricks of 250 meters throughout Spain, we want to share now the launch of Ártemix that allows us to activate now Connected TV campaigns with the same philosophy and the same precision in any GEO coordinate.
Ártemix is NOW available.
From this moment on, our current clients will be the first to be able to include TV planning with GEO vision in their regional and local campaign plans, which expands the capacity to generate notoriety of their campaigns, associated to the media that, as we all know, is the one that contributes the most to the recall and notoriety of our campaigns.
Current coverage of 6 million households, which represents 70% of total coverage, and we continue to grow.
What kind of campaigns is Ártemix TV suitable for?
The Geo vision with which it is built, allows us to offer our customers as we do today, media plans for Openings, Local Campaigns to support a group of stores or a shopping center, local support for promotions, product launches or plans store to store or dealer to dealer, taking into account as always the particularities of each point of sale.
