Yesterday we had the privilege of sharing a unique session at IESE Business School:
Yesterday we had the privilege of sharing a unique session at IESE Business School:
A session in which our Chief Growth Officer Miguel Gómez-Aleixandre reminded us of something key: data are not just numbers — they are people, life and decisions that, properly analysed, can transform retail into more useful and relevant experiences.
The roundtable also gave us inspiring reflections on how to move from the brand tracker to real in-store footfall, how to avoid “paralysis by analysis” and how to connect marketing with tangible business outcomes: sales, average ticket, recurrence.
Thank you to Jesús Cubero, Manuel Zamudio D’Arcangelis and Arancha Cuadrado; and of course to our CEO Fran Ares Torres for leading the conversation. And special thanks to Luis Arias Hormaechea for his welcome and to all attendees who joined us in this enriching debate.
At Glocally we are clear about it: when data turns into real impact, retail finds new ways to grow.
