The Importance of Essence
with Chim López

What makes a great place to work? Or more importantly, how can I make my company one? In this episode of Detrás del Brief we talk with Nacho Navarro about the consulting process at Great Place to Work and about what the key steps are to achieving a pleasant, healthy workplace.

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This time we dive into one of the great challenges of marketing: understanding your audience and knowing how to reach them in each market. We chat with José Manuel Ferro Rodríguez , Channel Marketing Specialist at Square , about how to adapt strategy to different countries, what metrics truly matter depending on your goals, and why building a solid community is much more than accumulating followers. An episode packed with insights, real experiences, and a few tricks for connecting better with people.

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In this episode of Detrás Del Brief, our Head of Digital Laura Sánchez interviews Victoria Pérez, Sales Manager at Seedtag, to discover how AI and contextual data are redefining the way brands connect with their audience. We discuss how to reach users at the right moment without being intrusive, and why understanding context is more important today than ever.

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Paula Vilaboy (@blondiemuser) started creating content in 2016 as a hobby while studying Biology. Today she is one of the most active voices on social media for sustainability, environmental education, and connection with nature. Winner of the Gen Z Award for Environment and Sustainability, she has turned her passion into a profession, proving that complex topics can be discussed in an approachable, accessible way without any fuss. For her, nature is home, and she conveys that to us in an episode to rethink how we relate to our environment.

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What lies behind the entrepreneur who founded Glocally? In this episode, we get to know the person behind a project like Glocally. A passionate basketball fan, with his heart divided between Madrid and Gran Canaria, Fran talks about his career path and lets us discover what lies behind the CEO of the company.

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In this episode of Detrás del Brief, we talk with Andrea Matarí Pérez, Spanish karate champion and professional at Accenture, about her story of resilience and discipline. We also join the campaign “25 years of refusing to take No for an answer” by Fundación Prodis, to champion inclusion and the right to fulfil dreams.

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Gen Z has changed the rules of the game. In this episode of Detrás del Brief, we take an in-depth look at their consumption habits, how they differ from previous generations, and what they truly expect from brands. What motivates them? How do they make purchasing decisions? Is it really true that they only buy based on values and purpose? Join us to discover how to connect with the generation redefining the market.

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