A showroom on wheels to take the STIHL experience where others can't reach.
CONTEXT
In Galicia, outdoor work is part of everyday life.
Forests, trails, farms, small holdings. An environment where tools are your best ally. This is where this activation with STIHL was born.
THE CHALLENGE
The challenge was to bring the brand closer to the Galician audience in a different way. Not from a store shelf or a conventional ad,
but through direct experience with the product.
HOW WE DID IT
To do this, we designed a special outdoor activation specifically conceived for the territory.
We took a truck and turned it into an itinerant STIHL showroom.
The key was in the route. It wasn’t about passing through just anywhere, but about defining the points with the greatest affinity with the target: areas where we knew the audience with the strongest connection to the brand and real product needs would be.
From there, the showroom started moving. Stop by stop, the truck toured different parts of Galicia, bringing STIHL products directly to meet its audience.
People could see, touch, and interact with the products, ask questions, and discover solutions tailored to their daily lives. It wasn’t a generic demonstration, but an experience designed to match their specific needs and preferences.
A mobile exhibition with brand products, ready to tour Galicia.
WHAT WE ACHIEVED
The result was a different relationship with the brand. Closer, more practical, more aligned with the territory.
turning the outdoors into a meeting point between brand and user.
An activation that didn't just showcase products, but put STIHL in direct contact with the reality of its audience in Galicia,
