Everything John Alves told us in the Café Virtual space

About McDonald’s: “Happy Meal until 2025 without any virgin plastic in toys and introduction of sustainable materials such as bamboo and paper” – says John Alves, Chief Marketing Officer & Corporate VP, International Operated Markets at McDonald’s

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Here are the 6 most emblematic phrases that John left in the interview:

– “Customers want to have physical experiences and not just virtual, we have to respond to different needs, but the customer is always looking for a memorable experience of preference.”

– “Our team is composed of young people very flexible and with the ability to execute different tasks, but we have different services according to the point of sale with which we need to have a team with different soft skills. At the same time we are incorporating more experienced collaborators including retirees who are eager to continue working.”

– “For us our franchisees are part of the business and their VOICE is important when making decisions which allows us to draw strategies related to the local community and to have marketing adapted to local needs”

– “Our stores represent different environments adapted to the location where they are located. Focused on families, fast but positive service, they certainly offer a differentiated local connection.”

– “It is key for brands to bring emotional value, bringing emotions to the shopping experience is not easy, but it must be done, we can’t just offer speed and affordability, that’s not going to get there”

– “Having a clear understanding of the customer’s customer journey is the most important thing to know: The happy moments, the moments of pain and frustration, the key moments between the happy moments and the moments of pain”.