Jose Vieira de Almeida and his strategy for positioning Worten

“The future is omnichannel, from the physical store you can sell everything and the same from the online channel. But it is important to provide a good shopping experience and customer service”- Jose Vieira de Almeida, country manager of Worten Spain

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We share with you 5 highlights of this pleasant conversation:

– “Digitalization is one of the most important levers for companies to reduce costs and allows for more agility in the face of unpredictable changes.”

– “We have commercial teams for each region so that they adapt to the different needs of customers in each area.”

– “In the last few years we have witnessed the most rapid changes in the history of retail”

– “The stores of the future will be tailored to their environment and will be of different sizes. The most important thing is going to be to provide good service and for our products to be less than 15 minutes away.”

– “The strategy should be to bet on a digital company with physical stores and a human touch, companies focused on the lives of consumers and with a close offer, teams should focus on a single KPI, the NPS of satisfaction of our customers, the best shopping experience.”