Joao Nuno Martins took Salsa Jeans to the next level

“I see the stores as the privileged location of contact with the customer” Joao Nuno Martins, CEO at Salsa Jeans.

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We share with you 5 highlights of the conversation:

“We expect a complicated but more predictable year, where it is possible to have growth in the main markets.”

“I see the stores as the privileged locale of contact with the customer”

“We have to completely change the way we analyze the store NLP. Before it was independent online and offline, today it is all interconnected”

“Infinity is a project to give new life to our products.”

“There are many different formulas to succeed, everyone looks for their own paths. There is no single path and in the end the most important thing is still the product, we must not lose sight of that”.