Observar el Retail desde los ojos de Anne Delmas
13/01/2023
Andrés Contreras nos contó todo sobre Bestseller
19/01/2023«Our brand started working in a multichannel format more than 50 years ago» – told Andrés Contreras, CEO Spain, Portugal & Latin America of Bestseller
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We share with you 5 of the most important learnings:
– «Having our own channels and being in different markets so diversified allows us to be stronger in the current challenges and helped us to better overcome the pandemic period.»
– «Our group comes out stronger in periods of economic crisis because of our prices, the type of customer we target, our flexibility and our ability to react quickly to periods when the level of consumption drops.»
– «It is difficult to make a brand profitable if we only focus on one type of customer or gender, so in each brand we develop products for different segments, the Jack & Jones customer starts at 14-16 years old but has no age limit, it is for all ages who want to dress casual or casual».
– «A very important milestone has been the implementation 20 years ago of our code of conduct, we are conscious and respectful with suppliers, we regulate the age of the workers and the working conditions.»
– «In Retail everything starts and ends with people».
