Iván Sanchez: The new voice of retail

Iván Sánchez, CEO of Núñez de Arenas: “I have great gratitude to the team that has helped us over the years and I am proud to be where we are right now.”

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It was a magnificent talk that Retail lovers will enjoy from start to finish. Among the topics touched on we can highlight:

– “The spirit of Retail is tough, it is a sector that depends on the level of consumption and it is very recent in economic crises.”

– “The key is in the shopping experience, in giving something different to customers, the future is stores very focused on the quality of information they give to the customer and on sustainability. In the shopping experience, communication and product. Customer-oriented spaces with easy and agile shopping processes while maintaining the local essence.”

– “We have to keep fighting, give a lot of transparency to the organization, opt for flexible strategies, empower the people in the team, make strategic investments in a selective way, give more voice to customers and the frontline team.”

– “We give attention to the particularities of the different regional territories, we do product segmentation to each store and draw strategies adapted to each region.”

– “Whoever competes on price loses in customer service.”

– “The business is made by people, so employees must be brand ambassadors and feel special.”

– “Sustainability goes much further than just putting a green label, we are on our way to creating a sustainable conscience in our organization. We are sensible, we are responsible, with determined processes. We invest in reducing water and energy consumption, and we draw sustainable collections.”